It's not some heroic story of wanting to change the world.

The idea stemmed from a wandering stream of thought in our founder's consciousness.

'I probably shouldn't crack open that third Red Bull'

He's not exactly Descartes.

But it did lead to some other thoughts;

Like what flavour are Energy Drinks?

And what if energy drinks stopped being potent little shots of energy, and are now something people sip at their desks because they like the flavour?

He began to think maybe there are others out there that would love a can of perfect energy flavour, that have no need for any actual energy.

No 2 hour founders story podcast where we post-rationalise random decisions to make it sound like we have it all worked out.

Just some liquid in a tin.

If you like it, maybe buy some more...